Danny Vera had long been thinking about giving songwriters he believes in a boost.
“Some artists certainly have what it takes, but despite that, they'll never be heard. Sometimes because they simply can't get a record deal in their own country. The competition is fierce, especially in America. Together with my label Excelsior Recordings, I can help release music by artists we both believe in. Artists who deserve to be heard. That's why we're starting PMD, Pressure Makes Diamonds.”
The first artist, besides Danny himself, to release music through PMD is Brian Dunne. His single "New Tattoo" is regularly played on the radio and is high in the Viral 50 on Spotify.
